Via della Condotta, 12, Firenze

About us

he Caselli family business began in Argentina in the 1950s, founded by Giovanni Caselli, who was the first to delve into the collection and trade of jewelry, specializing in 20th-century pieces. In 1980, the family moved to Florence, where Giovanni’s children, Ricardo and Patricia, joined the business at their location on Via Por Santa Maria, continuing the tradition their father started. In addition to their trade, they also design and create unique pieces, collaborating with top-level Florentine artisans. Since 2016, at their new location on Via Della Condotta, just steps from Piazza della Signoria, Caselli Jewelry has continued its journey, embracing e-commerce to keep up with the times.

Our Way of Working

At Caselli Jewelry, our working philosophy is based on a combination of tradition and innovation. Every piece we create stems from a deep passion for the art of jewelry-making and the craftsmanship passed down through generations. We work closely with top-level Florentine artisans who carry forward ancient techniques with a modern touch, ensuring the quality and authenticity of each of our jewels.

Personalization is at the heart of our creative process. We dedicate time and attention to understanding our customers’ desires, turning their ideas into reality. Each piece of jewelry is designed with care and precision, using only the finest materials. Our attention to detail and commitment to excellence ensure that every creation is not only a luxury accessory but also a unique and inimitable work of art.

The Uniqueness of Our Jewelry

Each piece of jewelry from Caselli Jewelry is unique, found nowhere else. Our collection ranges from refined necklaces to enchanting bracelets, from sparkling earrings to precious coral jewels. very creation is made with the highest quality materials and exclusive designs, crafted to enhance the beauty and uniqueness of the wearer. Each piece tells a story, carrying the charm of the past and timeless elegance, making every piece a precious treasure to be cherished forever.